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  • John and Jane Adams Postcard Collection

Hotel Florence, Fourth and Fir, San Diego

Digital Item
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Hotel Florence, Fourth and Fir, San Diego
PC-000-812A
Hotel Florence, Fourth and Fir, San Diego, California
1900s
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The Hotel Florence was designed by William W. Bowers (1834-1917, Alonzo Horton's brother-in-law) and opened in 1884. According to an article in the Journal of San Diego History for July 1959, the Florence was San Diego's "Nob Hill" (a reference to a San Francisco hill with rich inhabitants). In 1891, San Diego architect William Sterling Hebbard (1863-1930) remodeled the hotel. By 1907 it was the Hotel Robinson, so the postmark on the back of this card (1915) indicates that it wasn't sent right away. By 1919 the hotel had changed names again to Casa Loma. In 2014 the address is that of a Sharp-Rees-Stealy medical center.
William W. Bowers; Hotel Florence; Florence Hotel; Casa Loma; San Diego; Hotel Robinson; Robinson Hotel; Hotels; William Hebbard
300 Fir
California - San Diego
  • John and Jane Adams Postcard Collection
MS-0008
English
Plaza Press, San Diego, California, US
Postcard
3.5 inches x 5.5 inches
Yes
PC-000-812B; also see Journal of San Dego History (San Diego , Summer 1995, Vol. 41, No. 3, online at San Diego History Center; Journal of San Diego History Fall 2002, Vol. 48 # 4, online; also History Center photograph #1881 (1930) of Casa Loma.
[printed in border at bottom]
Fourth and Fir
Hotel Floence
San Diego, Cal.
  • San Diego State University Library and Information Access, Special Collections and University Archives
Image
TIFF
22.15 MB
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